CANNED CARROT JUICE & BOTTLE GOURD/LONG MELON (LAUKI KA JUICE) IN ASEPTIC PACKAGING
The juice of fresh vegetables is the richest available food sources of vitamins, minerals & enzymes. Usually we just cannot eat enough raw vegetables in a day to nourish our body properly. It is especially true today; we need extra nutrients to help our body detoxify a large amount of environmental toxins. Sometimes we probably cannot find the time to drink their nutritional equivalent in a delicious, nutrient-rich glass of juice. That is why juicing is such an important addition to a busy life style. Vegetable juices are attracting more attention due to the nutritional & phytochemical value of many vegetables. Tomato juice & blends based on tomato have long been popular and account for over 90% of the non-vegetable juice trade. Most vegetables are not particularly high in sugars and tomato excepted are low in acids, resulting in PH values generally over 4.5 consequently, the juices are more subject to microbial spoilage and require either PH reduction, thus changing the vegetable character, or more stringent process to eliminate potentially dangerous microbes. There are a number of units involved in converting whole fruits to the desired juices, puree or pulp. Vegetable handling depends upon the process design. In some circumstances, cleaning, sorting and inspection precede in plant storage or the operations can be repeated immediately prior to juicing. Due to health consciousness in todays generation, the demand of fruits and vegetable juices are increasing day by day. Among the fruit juice beverages are fruit juices (Pepsi's Tropicana), nectars (Dabur's Real) and fruit drinks (Frooti and Slice). All these are real, reconstituted from fruit pulps or concentrates. The leading fruit juice brands include Real, Onjus, Tropicana, Frooti, Jumpin. The fruit drinks are mainly based on oranges, mangoes, pineapples, grapes, apples, guava and tomato. They only differ in pulp content: the juices have over 85%, nectars (20% to 85%) and fruit drinks (less than 20%). The branded fruit juices market inclusive of nectars is placed at about Rs 10 bn. The pure fruit juices are the preferred drink among the fruit drinks. This segment is growing at around 10% annually. The market for fruit juices is expected to grow to Rs. 7.50 bn by end 2009-10 from nearly Rs. 4.75 bn presently. So there is very good domestic as well as export market for vegetable juices. New entrepreneurs can well venture in to this field. Few Indian Major players are as under: Atash Industries (India) Ltd. Compact International Ltd. Devyani Beverages Ltd. Dharampal Satyapal Ltd. Duke & Sons Ltd. Enkay Texofood Inds. Ltd. Foods & Inns Ltd. Godrej Hershey Ltd. Keventer Agro Ltd. Mohan Meakin Ltd. Mother Dairy Fruit & Vegetables Pvt. Ltd. Nadukkara Agro Processing Co. Ltd. Oudh Sugar Mills Ltd. Ruchi Soya Inds. Ltd. Sakthi Beverages Ltd. Seabuckthorn Indage Ltd. Surya Fresh Foods Ltd. Tropicana Beverages Co.